a newspaper that prides itself on being the voice of the times
and a mirror of Thailand, the Bangkok Post has continued to evolve
while maintaining its core values of impartiality, accuracy and
fair reporting and analysis.
news and analysis remained the key focus of the Bangkok Post
with special effort given to key events and developments. Apart
from its regular coverage of the APEC Leaders Summit, for example,
the Bangkok Post provided additional depth by securing and publishing
of exclusive interviews with leaders attending the summit. These
included US President George W. Bush, Malaysia's Mahathir Mohamad,
Singapore's Goh Chok Tong as well as exclusive articles from
Australia's John Howard and Russia's Vladimir Putin. A commemorative
four page special of the Royal Barge Procession was also produced.
initial improvements introduced in 2002, efforts continued this
past year to review content and design, the results of which
are expected to be unveiled in 2004.
New content expected to be introduced includes a new Metro column
focusing on Bangkok city issues in the main section, eye-catching
photo essays in Sunday Perspective, a How To column in the Sunday
edition of Outlook and a regular Gardening column.
the Bangkok Post continued to reflect the times in terms of
its organisation. Indeed, it has never been shy about re-appraising
costs and structures and making whatever changes are necessary
to ensure it is ever lively and responsive to our readers' needs.
In the past year, this has involved working out and adopting
a more methodical and consistent approach to succession planning
for staff retirement.
one might say that it was a typical year for the Bangkok Post
—one of innovation and change for the better while preserving
an uncompromising emphasis on maintaining and nurturing the
highest standards of journalism in keeping with the respect
we have for our readers and the sense of duty we feel to the
greater good of Thailand.