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Company activity
NIVEA Mutual Skin Influencers Search by Cleo
Friday June 29, 2018
Become a new professional reviewer of Thailand and the online world with “NIVEA Mutual Skin Influencers Search by Cleo”
Nivea is collaborating with Cleo to find new beauty bloggers. The “NIVEA Mutual Skin Influencers Search” is a golden opportunity for every Thai girl who loves to review and be creative to make a name for herself as a new professional blogger. Better yet, there is the chance to win over 100,000 baht’s worth in total prizes.
Nivea Mutual Skin Influencers Search by Cleo started in March, selecting the first finalists from video clip reviews of Nivea micellar water, Nivea white oil control, Nivea extra water micellar water, and Nivea acne care micellar water. In the three or so months since then, the activity has taken off with over 1,200 reviewers submitting clips.
Meanwhile, as part of the campaign, Nivea and Cleo arranged a glamour workshop bringing together students from Dhurakij Pundit University, Srinakharinwirot University, Thai Chamber of Commerce, Sripatum University and Bangkok University, along with well-known makeup artists and bloggers including beauty and fashion gurus, to share tips and techniques and perhaps ultimately become a new major influencer in Thailand.
From the overwhelming number of video clip entries, Nivea and Cleo selected just 50 finalists to join the special workshop, from which only 20 were chosen to proceed to the final round of the contest.
Finally, the last three reviewers will be enshrined as beauty bloggers, including becoming presenters for online advertising of Nivea micellar water. And that’s when the 100,000 baht’s worth of prizes will be awarded too!
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