The Bangkok Post's web site, www.bangkokpost.com, experienced its best year to date in the year 2000. Revenue generated from online advertising increased 300 per cent over the previous year, while the number of hits to bangkokpost.com soared by 30 per cent. The impetus behind these impressive achievements was the vision of becoming more than just another newspaper on the web. Over the past 12 months, Post Electronic Publishing (PEP) has added many new online columns to the site. One of the first is Travelling Thailand and Beyond at http://www.bangkokpost.com/travel/, a very popular weekly column that takes readers on exciting travel adventures throughout Asia, and Kat's Window on Thailand, http://www. bangkokpost.com/kat/, where the author writes about daily life in Thailand through the eyes of a curious Westerner. bangkokpost.com also has a poetry section, http://www.bangkokpost.com/poetry/, featuring poems by an English literature professor. Breakfast in Bangkok, at http://www.bangkokpost.com/
breakfast/, is a column that readers hopefully will enjoy first thing in the morning to jump-start their day. Restaurant Row, http://www.bangkokpost.com/entertainment/
restaurants/, consists of a compilation of restaurant reviews from the Bangkok Post newspaper, rewritten especially for the web. But that's not all. bangkokpost.com is now more interactive with daily web forums, on http://matrix.bangkokpost.co.th/forums/. Here, readers can express themselves and exchange views.