In October 2000, the Bangkok Post made a substantial investment in a joint venture to produce content relating to personal finance. Web Advisory Company Limited was incorporated at the end of 2000, with the aim of establishing Thailand's foremost personal finance web site, www.thaifin.com. Launched on 14 February 2001, www.thaifin.com will be the leading financial service portal in Thailand. The site will offer original content from industry experts, aimed at helping people manage their everyday finances. In addition, the site will offer several portfolio-tracking tools, aggregated datafeeds, and the ability to compare and purchase financial products online.

Web Advisory Company Limited

www.thaifin.com is intended to be the leading financial service portal in Thailand.

This exciting content partnership will enhance the Bangkok Post, and provide value-added information to the Post's readership. At the same time, it reflects the Post's conviction that Internet technology offers new opportunities in content dissemination and usage. The Post's joint-venture partners are finance industry professionals with unmatched experience in Thai and international finance.