The Thai economy in 2005 underwent a consolidation and did not achieve its projected growth rate. Naturally, the fallout from this was felt in the marketing and advertising sectors where less media budget was made available.

Nevertheless, Display advertising was able to turn the crisis into something of a golden opportunity.

As in previous years, Display was able to successfully arrange several special publications that generated strong advertising revenue. These included a special guide to the hot tourist destination of Hua Hin, another now regular special publication on the property market, the annual motor show supplement, and the traditional year-end Holiday Time section which is now published in both the Bangkok Post and Post Today.

In addition, Display has endeavoured to develop several niche publications so as to expand our base of advertisers. The Magazine, a bi-weekly fashion and luxury products glossy inserted in the Bangkok Post, and Guru, an exclusive 'what's on' publication targeted at the young, upwardly mobile market, are both good examples. Another is Post Today's exclusive Friday section Kin Duem Shop that both enhances the reader value of the newspaper and provides a well-defined media channel through which advertising revenue can be generated.

Despite tough market conditions, Display advertising grew at a higher rate than the overall newspaper advertising market.