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Elle Thailand

Post International Media Company Limited launched Elle Thailand, its first, now iconic, fashion magazine back in 1994. The glossy publication has stayed at the forefront of the fashion industry for over 25 years.

Going forward, Elle Thailand has embarked on a 360-degree content platform blending offline and online experience for a fuller brand experience. Events and digital media have been enhanced to accommodate growing demands from readers and consumers.

In 2019, Elle Thailand created buzz from its cover shoot in Paris and reaped 30-million baht in digital revenue gained from various content formats and channels, be they the website, video channel or social media. The magazine also ventured into collaborative projects with many world-renowned brands.

The annual ELLE Fashion Week 2019 ran for four days with eight shows from ten designers. The “25x25 shows” were considered the opening of a new chapter in the fashion business with 25 collections from legendary Thai designers being displayed alongside 25 counterparts from a new generation of designers. It was a fitting grand opening for the famed event.

Apart from fashion, Elle Thailand moved ahead with its beauty campaigns. The highlight was “ELLE Thailand Beauty Awards 2019” in which the best beauty products were carefully selected by committees of experts and other users. The awards have been well recognised by readers and the general public as well as leading beauty brands.

In terms of lifestyle, Elle Thailand was entrusted by the Department of International Trade Promotion, Ministry of Commerce, to organise “STYLE Bangkok 2019”, the largest lifestyle and design trade show in Southeast Asia. The event combined fashion and leather shows, gifts and houseware plus a furniture exhibition.

For 2020, Elle Thailand aims to reinforce its leadership in the fields of fashion and beauty with quality content sourced locally as well as globally. We seek to inspire our audience. Most of all, we will be working towards empowering and supporting Thai women to realise their full potential.

To bolster our content leadership, a new platform – ELLE IDOL – will be available for fans to get closer to their favourite artists through mobile applications. Elle Thailand will also continue to expand its subscription base to reach new generations.

Forbes Thailand

Aprolonged economic slowdown saw more print media outlets, especially magazines, closing down or shifting exclusively to online last year. However, Forbes Thailand is still buoyant, both in print and online. Forbes Thailand website continues to grow in popularity in line with a shift in the reading behaviour of consumers.

After six years, Forbes Thailand received a warm reception from a new generation of business people. They recognised Forbes Thailand as the leading business and economic magazine providing insights and inspiration.

Although 2019 was full of challenges for print media, Forbes Thailand continued growing against the overall downturn, enjoying healthy profit. Activities held under the magazine’s name were warmly welcomed by readers, business owners and sponsors.

Starting 31 January 2019, Forbes Thailand joined hands with TISCO Wealth to present “TISCO Wealth & Forbes Thailand Dinner Talk” at the Grand Hall of The Athenee: A Luxury Collection Hotel, Bangkok. The event presented a perfect combination of knowledge and entertainment. Its highlight was a seminar entitled “Investment Opportunities in WellBeing Mega Trend & Advancement in Regenerative Medicine and Anti-Aging”. The speakers were Raymond Chong, CEO of BDMS Wellness Clinic, and Dr Tanupol Virunhagarun, Chief Operating Officer and Director of Regenerative Clinic, BDMS Wellness Clinic. More than 200 people attended the successful event.

“Forbes Thailand Forum 2019: The Next Tycoons” was held in June at the Magnolia Ballroom of the Waldorf Astoria Bangkok to mark the magazine’s anniversary. Joining the panel entitled “Leading to New Frontiers” were Piti Bhirombhakdi, CEO & Director of Supply Chain Boon Rawd Brewery Co., Ltd., Chalermchai Mahagitsiri, CEO & President of PM Group and Thoresen Group, and Tanit Chearavanont, Managing Director of LOTS Wholesale Solutions. All three are scions of successful families who have played key roles in expanding their businesses.

The second panel, entitled “Succeeding for Success”, featured speakers who have successfully transformed their family businesses. These included Arinya Talerngsri, Chief Capability Officer and Managing Director of SEAC (Southeast Asia Center), Kitipong Urapeepatanapong, Chairman of Baker & Mckenzie (Bangkok Office), and Dr Sathit Pongtanya, First Senior Vice President of Siam Commercial Bank.

Forbes Thailand launched two complimentary special publications in 2019: Wealth Management & Investing 2019 in June and Forbes Life Thailand Property 4.0 in November

Stepping up to its seventh anniversary in 2020, Forbes Thailand is committed to continuing developing quality content and creating worthwhile activities.

Cleo Thailand

During the first half of 2019, Cleo Thailand published its monthly magazine and free publications as well as hosting many sponsored events such as the wellreceived “Beauty Hall of Fame 2019” and “AIS Smart Gen 2019.”

Later, as digital technology permeated the business world, especially the print media industry, Cleo Thailand saw an opportunity for change by inviting readers into the infinite and fast digital world. While continuing to develop new content to satisfy the demands of smartphone and digital readers, Cleo Thailand still preserved its original identity, leading to more engagement, subscribers, likes and shares.

For 2020, Cleo Thailand will continue to push to showcase signature events but will add a new digital platform approach. We hope to receive due attention from sponsors who wish to grow alongside our online media businesses, be it, Cleo Thailand YouTube, Cleo On Ground, CLEO Horoscope or CLEO Bachelors XOXO. The online version of Cleo Thailand will remain a loyal friend for CLEO girls for years to come.

Updated: End of 2019

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