Bangkok Post Public Company Limited

We aim to be the best in the business of news and information in Thailand and the region, reaching out to the world.

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Bangkok Post, also celebrating its 70th anniversary in 2016, remains the leading daily English-language newspaper in Thailand – in terms of circulation, readership base, and advertising revenues – in both print and digital formats. As one of the most respected and trusted news sources in Thailand and the Region, the Bangkok Post is known as being a highly trusted and quality medium for advertisers and marketers aiming to access affluent, sophisticated local Thai and foreign consumers. Ongoing online subscriber-based services continue to expand, in terms of popularity (achieving more than 70,000 hits per day), and reach into the growing readership base of the digital-savvy younger generation, and continually adds new services such as a five-year ‘backwards’ data archive search.

Post Today, which celebrated its 13th anniversary in February 2016, has continued to expand its readership base through initiating various new digital platforms and plans to refresh its presentation format in early 2017 in order to be more appealing to existing readers and to attract the younger, more digital media-savvy young generation of readers. Its online version achieves more than 12 million visits per month while through Facebook platform now reaches 3.2 million readers. However, despite this very significant increase in its online readership, the print media version is still popular and able to maintain growth in its readership base, due to continuing editorial content enhancements to better meet readers’ requirements – such as, since 2014, a more in-depth coverage of ASEAN Economic Community (AEC) related news and information due to its formal establishment at the end of December 2015. Further, in 2015, the Thai daily added more in-depth coverage of Thailand’s macroeconomic issues and trends, with the aim of highlighting associated issues and trends of interest to its readers together with the government’s key economic policies and measures to proactively manage the Thai economy

M2F free daily newspaper in Thai language continues to be popular and profitable. Currently it distributes 400,000 copies every day (as audited and certified by HK ABC). In 2016, following the emergence of the capital’s underground transportation network, M2F shifted its focus to expanding its readership in Bangkok and its vicinities to more than two million people. During 2016, its core aim of attracting both an expanded readership and advertiser base on a more nationwide basis, so as to capture new business operators and service providers, achieved more success and this will continue to drive increased advertising revenues. Its ongoing success, as a pioneering free weekday Thai-language entertainment and lifestyle newspaper that offers relevant features for its readers together with value for money to its advertiser base through continuous contents and format enhancements, has also inspired other media companies to produce and publish similar free daily newspapers or lifestyle related print media. As such, the Post Group will continue, during 2017, to further develop the M2F product and media formats so as to remain a sustainable business that meets the requirements of its expanding targeted bases through providing more relevant and attractive lifestyle news and features as well as targeted advertiser bases.

Updated: End of 2016

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